Four visitors in five stay and read, instead of bouncing

Soto Sushi runs three rooms across Warsaw, in a city with hundreds of sushi restaurants. The old site said the group existed and nothing else.

There were no clear next steps on it, no way to tell how much of the walk-in traffic the ads had caused, and three locations pulling in three directions with one budget between them.

The new sotosushi.pl puts reservations, the menu and the three addresses where a hungry visitor lands first, with analytics behind every one of them.

A QR programme rewards a third visit and logs each scan, so a returning guest shows up as a number rather than a hunch, and the campaigns run against that same measurement.